Workshop map Exercise 1B

Exercise 1B

Capture Business Objectives

Create a first inventory of the outcomes the Value Stream is expected to deliver — then mark which objectives need cross-stream coordination.

What we produce

A rough objective inventory that is good enough to identify where coordination matters.

Exercise 1A showed who belongs to the Value Stream context. Exercise 1B asks what this Value Stream is trying to achieve together — and which objectives should shape invitees, artifacts, agenda blocks and follow-up syncs.

01

Objective inventory

Which business objectives are on the table — local, shared, strategic, regulatory or technical?

02

Scope picture

Which ARTs, trains, suppliers, central functions or shared initiatives are affected?

03

Coordination signal

Where is the objective hard to move because many units must align, decide or sequence work?

04

Conference input

Which objectives should shape invitees, prepared artifacts, agenda blocks and follow-up syncs?

Key distinction

Business priority is not coordination priority.

The portfolio may tell us what matters most. Exercise 1B reveals what needs the most coordination. Two objectives can be equally important and still create completely different conference needs.

Business priority

How important is this objective for the company?

Usually decided or provided by portfolio, sponsors or business owners.

Coordination priority

How difficult is it to move this objective through the Value Stream?

Usually revealed by affected units, dependencies, decision gates and capacity conflicts.

Working rule

Never use this exercise to overrule portfolio priority. Use it to decide where the conference must create alignment.

Objective altitude

Capture objectives at the right altitude.

A useful objective describes an outcome worth coordinating. It is not a single task, and it is not a vague strategy poster.

Too small
  • Implement feature X
  • Write interface spec
  • Run workshop
  • Buy tool license
Useful altitude
  • Launch OTA update capability
  • Reduce diagnostic turnaround
  • Meet safety compliance window
  • Enable vehicle data platform
Too abstract
  • Become digital
  • Improve customer value
  • Win the market
  • Be more agile
Useful formulation

By [time horizon], we want to achieve [observable business outcome] for [customer / market / internal stakeholder], and it involves [affected units].

Facilitation flow

Run it as a fast objective sketch.

Suggested 15-minute version for a 90-minute workshop. Stop after step 4 if time is tight; the optional ranking can be completed later by the facilitation team.

2 min

Frame

Explain that the exercise reveals coordination demand, not portfolio priority.

4 min

Collect objectives

Write objectives that are already known — real, anonymized or fictionalized.

4 min

Mark scope

Use the Exercise 1A landscape. Which units must contribute or are impacted?

3 min

Signal coordination need

Mark dependencies, decision gates, shared foundations, supplier or capacity conflicts.

optional

Rank

Sort only when useful: which objectives need the most Value Stream coordination?

2 min

Close as input

Turn top objectives into questions for invitees, artifacts, agenda and cadence.

Primary canvas

Business Objective Inventory Canvas

List all objectives first. Local objectives are useful too; they reveal what does not need stream-wide coordination. Do not filter too early.

Business objective Source / owner Outcome Time horizon Affected units Shared? Portfolio priority input Coordination need Open question
OTA compliance Portfolio / BO Regulatory readiness Q3 ART A, Security, Legal yes high high Evidence chain?
Cockpit UX refresh ART B PM Customer experience next PI ART B no medium low Dependencies?
Data platform rollout Platform owner Telemetry capability 2 PIs 3 ARTs, Cloud, Supplier yes high high Lead times?
Canvas use

This is the primary working canvas. Encourage rough wording and rough priority signals; refinement comes later.

Canvas

Objective Scope Map

For one objective, mark where it touches the Value Stream landscape. The result is not a dependency model; it is a fast conversation starter.

Business objective Write objective here

ART / Team

Who directly contributes?

Solution Train

Is a larger solution system involved?

Supplier / Partner

External commitment or lead time?

Central Function

Finance, legal, HR, procurement, governance?

Shared Initiative

Architecture, DevOps, cyber, AI/data, platform?

Traditional Unit

Project org, line department, PMO or service function?

Optional canvas

Objective Coordination Ranking Canvas

Use only if the group needs a fast order of where coordination should start. Rank by coordination demand, not by business value.

Objective Affected units Coupling Shared foundation Supplier / external Governance gate Capacity conflict Total signal Rank
OTA compliance 5 high cyber + test test lab regulatory medium high 1
Data platform rollout 7 high platform + cloud cloud partner security high high 2
Cockpit UX refresh 1 low none none none low low local

Snippet cards

Prompts for objective discovery.

The card labels are prompts, not mandatory categories. Let participants name objectives in their own language, then attach one or two tags.

Business objective types

  • Market / Launch Window
  • Regulatory / Safety
  • Product Capability
  • Platform Capability
  • Quality / Reliability
  • Cost / Efficiency
  • AI / Data Capability
  • Operational Resilience

Automotive examples

  • OTA Compliance Readiness
  • SDV Platform Rollout
  • ADAS Feature Increment
  • Cyber Evidence Chain
  • Cloud Telemetry Loop
  • Supplier Integration Window
  • Diagnostic Turnaround
  • Charging Ecosystem Readiness

Scope patterns

  • ART-local objective
  • Multi-ART objective
  • Solution Train objective
  • Whole Value Stream objective
  • Supplier-dependent objective
  • Central-function objective
  • Shared-foundation objective
  • Portfolio guardrail objective

Coordination signals

  • Many affected units
  • Reciprocal dependency
  • Shared architecture
  • Platform bottleneck
  • Supplier lead time
  • Compliance gate
  • Capacity conflict
  • Decision rights unclear
  • Artifact mismatch

Multiple choice aids

Check categories first; add detail where it helps the conference design.

Participants often know the category before they know the perfect wording. Use the checklists to keep speed without losing structure.

Objective source

  • □ Portfolio epic / initiative
  • □ Business Owner objective
  • □ ART / Product objective
  • □ Regulatory obligation
  • □ Customer commitment
  • □ Transformation roadmap

Who is affected?

  • □ Agile Release Trains # ___
  • □ Solution Trains # ___
  • □ Solution Areas # ___
  • □ Suppliers / partners # ___
  • □ Architecture / DevOps / Cyber
  • □ Finance / HR / Legal / Procurement

Coordination challenge

  • □ One ART / unit
  • □ 2–3 ARTs / units
  • □ Whole Value Stream
  • □ Reciprocal dependency
  • □ Decision rights unclear
  • □ Supplier or compliance gate

Alternative canvas

Business Objective Card Canvas

Use one card per objective when the group works visually in Miro, Mural or PowerPoint. Attach tags for scope, coordination signals and optional rank.

Objective name Outcome / success signal
Portfolio / source Time horizon
Affected units Coordination need
Why can this not stay local? Dependencies · decision gates · capacity constraints
Conference implication Who must be represented? What input is needed? Which decision may be required?
Open questions What is unclear? Who can answer? By when do we need this?

Debrief

Turn objectives into conference-preparation input.

Do not end with the table alone. End with a spoken synthesis: what are we trying to achieve, and where does coordination become the problem?

Objective list

Which objectives are now visible — including local and shared objectives?

Coordination candidates

Which objectives most need Value Stream-level coordination?

Preparation needs

Which roadmaps, capacity views, constraints or decisions must be prepared?

Unknowns

Which objectives need follow-up interviews, owner clarification or better data?

Handoff

Where do shared initiatives and CoPs become visible for Exercise 1C?

Output statement

“For the first Value Stream Conference, our known Business Objectives are: [list]. The strongest coordination candidates are: [top objectives]. Portfolio priority is provided by [source]. We still need follow-up on [unknowns].”

Next handoff

Objectives reveal where shared work starts.

Exercise 1B feeds directly into Exercise 1C: shared initiatives and CoPs become visible where objectives need architecture, DevOps, cyber, platform, AI/data or transformation work.